The Renault Boreal SUV is more than just a new vehicle, it’s a bold statement about the brand’s future. Designed for markets outside Europe, Boreal continues Renault’s drive to expand its C-segment presence globally. With production set to begin in Brazil and Turkey, this SUV will soon roll into over 70 countries by 2026.
Strengthening Global Reach with Renault Boreal SUV
Renault is already the world’s best-selling French car brand. In 2024, the company sold over 1.5 million vehicles, with nearly 40% going to markets outside Europe. Now, with the arrival of Renault Boreal, that percentage is set to grow even more.
As part of the International Game Plan 2024–2027, Renault is investing €3 billion in new global vehicles. Boreal is one of eight new models to launch as part of this initiative, and one of five focused on high-value C and D segments.
A Strategic Shift from Volume to Value
Boreal’s development aligns closely with Renault’s Renaulution plan. It’s not just about selling more cars, it’s about selling better ones. By targeting underrepresented markets and meeting rising demand, especially for family SUVs in Latin America and beyond, Renault is focused on increasing value per unit sold.
This new SUV will play a crucial role in balancing the sales mix in regions like Turkey, the Middle East, and the Mediterranean, where SUVs account for more than half of all new vehicles sold.
Engineered on Renault’s New Modular Platform
At the core of the Boreal’s versatility is Renault Group’s ultra-flexible modular platform. Debuted on the Renault Kardian, this platform supports multiple body types while allowing for cost-effective development. It’s tailored for global markets and easily integrates market-specific technologies.
This architecture gives the Boreal the agility to meet local needs, without compromising on quality or innovation.
Production Hubs in Brazil and Turkey
Renault’s industrial plan ensures the Boreal is built close to its buyers. In Brazil, the Curitiba factory will produce the SUV for 17 Latin American countries. Meanwhile, the Bursa site in Turkey will serve 54 other markets across Eastern Europe, the Middle East, and the Mediterranean region.
This regional production strategy not only boosts logistics flexibility but also keeps production costs competitive.
Summary
The Renault Boreal SUV is ready to become a key player in the brand’s international portfolio. With its modern platform, smart design, and global strategy, it’s built to deliver value and growth outside Europe. Starting in Brazil in late 2025 and rolling out globally in 2026, Boreal marks the next step in Renault’s century-long journey of innovation.
Disclaimer: All vehicle launch dates, strategies, and specifications are subject to change depending on market conditions and production timelines.
Source: Renault
