Bentley Design Studio is more than a new workspace, it’s a bold statement about where the brand is headed. Nestled inside one of Bentley’s most iconic buildings in Crewe, this newly unveiled space bridges the marque’s storied past with its electric future.
Bentley Design Studio Honors Its Origins
The building, known as the ‘Front of House,’ dates back to 1939. It once welcomed royalty and dignitaries, including Queen Elizabeth II. Now, it’s been transformed into a creative powerhouse. Bentley’s own design team led the renovation, preserving the original brass stairwell and restoring the 1930s façade.
A Space Built for Collaboration and Creativity
This new studio is twice the size of the previous one. A third floor was added, creating room for around 50 designers. For the first time, teams from color and trim, Mulliner, and UX/UI will work under one roof. This setup fosters collaboration and sparks innovation.
Bentley’s Design Revolution Starts Here
According to CEO Dr. Frank-Steffen Walliser, this is the biggest design shift in Bentley’s history. The studio will play a key role in shaping future BEV models. It’s not just about aesthetics, it’s about redefining how drivers interact with their cars.
Sustainability Meets Style
Bentley’s commitment to sustainability is clear. The renovation prioritized restoration over rebuilding. This approach aligns with the brand’s carbon-neutral goals and reflects a thoughtful blend of heritage and progress.
A Symbol of Bentley’s Future
The studio’s exterior now features the newly unveiled Bentley Wings emblem. It’s only the fifth logo change in the company’s 106-year history. This subtle yet powerful update signals a fresh chapter for the brand.
Summary
The Bentley Design Studio isn’t just a building, it’s a vision brought to life. It respects the past while embracing the future. With this space, Bentley empowers its designers to dream bigger, collaborate better, and shape the next era of luxury mobility.
Disclaimer: All information is based on official Bentley Motors announcements and may be subject to change.
Source: Bentley
