Chrysler continues its 100th anniversary celebration with a powerful new episode in the Chrysler Century of Innovation series. The video, titled Legendary Innovation, explores the brand’s boldest concept vehicles from the past century. Each design tells a story of ambition, creativity, and forward thinking.
Celebrating Chrysler’s Concept Icons
The new episode highlights iconic concepts that helped define Chrysler’s design DNA. These include the 1941 Thunderbolt, the elegant 1953 Chrysler Special, and the advanced 1963 Turbine Car. Also featured are the sculptural 1995 Atlantic and the luxurious 1998 Chronos.
Each model showcases ideas that were ahead of their time, introducing features that influenced future production cars.
Chrysler Century of Innovation on Display
On June 4, Chrysler hosted a historic vehicle drive on Detroit’s Belle Isle. The event gave media a rare chance to see these classic concept vehicles in motion. From dramatic body lines to turbine-powered innovation, these cars remain design landmarks.
This event brought the Century of Innovation series to life in a truly memorable way.
Video Series Explores Chrysler’s Legacy
Legendary Innovation is the fourth episode in the seven-part series. Previous chapters include a look at founder Walter P. Chrysler and a decade-by-decade journey through the brand’s milestones. CEO Chris Feuell also shares insight into Chrysler’s future vision.
All episodes are available in full on Chrysler and Stellantis North America YouTube channels.
Special Summer Celebrations Ahead
Chrysler will continue its centennial activities through major automotive events this summer. Enthusiasts can expect special displays and appearances from historic vehicles across the U.S.
Highlights include the Carlisle Chrysler Nationals (July 11–13), a cruise-in at the Gilmore Car Museum (August 2), and the iconic Woodward Cruise (August 16) in Detroit.
Limited-Edition Merchandise and Offers
To mark the milestone, Chrysler has released a 100th Anniversary Collection of branded items. Apparel and collectibles are available at collection.Chrysler.com.
A special Century of Innovation Sales Event is also underway, giving fans more ways to join the celebration this season.
Summary
The Chrysler Century of Innovation video series continues to shine a light on the brand’s fearless creativity. With Legendary Innovation, Chrysler brings its boldest designs to the forefront, honoring a century of progress, passion, and imagination.
Disclaimer: Event schedules and product availability are subject to change without prior notice.
