The Hispano Suiza Experience isn’t just about building a car, it’s about stepping into a world where every detail is tailored to you.
From the moment you’re welcomed into the brand’s Atelier in Montmeló, it’s clear this isn’t your average showroom visit. This is the beginning of a journey that blends heritage, performance, and hospitality into something unforgettable.
Hispano Suiza Experience: Where Dreams Begin
It all starts with a conversation, not about specs, but about you. A personalized questionnaire helps the team understand your tastes, values, and vision.
Then comes the Atelier visit, where you meet the people behind the brand, including CEO Sergio Martínez Campos and Design Director Francesc Arenas. Together, you begin shaping your hypercar, not from a catalog, but from imagination.
Feel the Power: Track Time With a Twist
Next, the experience shifts to the Barcelona-Catalunya Circuit. Here, inside Hispano Suiza’s private box, you’re not just a guest, you’re a driver.
With former F1 driver Luis Pérez Sala as your guide, you take the wheel of a Hispano Suiza on a closed track. It’s not just about speed. It’s about connection. You feel the car’s soul, its precision, and its purpose.
A Journey Through Heritage and Hospitality
After the adrenaline fades, the story continues in Peralada. You visit the Hispano Suiza Museum and explore the family’s private library, filled with treasures like Dalí’s letters and rare editions of Don Quixote.
Dinner is served at Castell Peralada, a Michelin-starred restaurant inside the castle. Chef Javier Martinez and Maître d’ Toni Gerez craft a meal that’s as personal as your car.
Rest, Reflect, and Drive Again
Your stay at the Peralada Resort includes more than just rest. It’s a full immersion into elegance, with a Wine Spa, golf course, and cuisine by chef Paco Pérez.
Before the journey ends, you take one last drive, this time on the scenic roads of Peralada. It’s a final reminder that this experience isn’t just about owning a car. It’s about living a story.
Summary
The Hispano Suiza Experience transforms car ownership into a curated adventure. From design sessions to track drives and castle dinners, it’s a journey that celebrates individuality, performance, and timeless luxury.
Disclaimer: Details of the Hispano Suiza Experience are based on official brand communications and may vary by client.
