The 1937 Mercedes-Benz 540K stood out in spectacular fashion at the 30th annual Rodeo Drive Concours d’Elegance. Over 40,000 attendees gathered in Beverly Hills on June 15 to celebrate automotive excellence, community spirit and Father’s Day, all in one vibrant setting.
Celebrating the 1937 Mercedes-Benz 540K
This year’s Best in Show went to Richard and Boni Losee’s stunning 1937 Mercedes-Benz 540K Special Roadster. The crowd could hardly take its eyes off its sleek curves and historic charm. It wasn’t just a car on display, it was a moment frozen in time.
Blending Power with Prestige
The 540K wasn’t only beautiful. It also packed serious presence thanks to its supercharged inline-eight engine. That power made it one of the most advanced grand tourers of its era. On the open road, it was capable of speeds exceeding 100 mph, impressive even today.
Its engineering and prestige helped it rise above fierce competition from rare Ferraris, Rolls-Royces and even the debuting Lamborghini Temerario.
Star Moments in Beverly Hills
The event brought together incredible vehicles, including a Phantom III and Enzo Ferrari. But it was the 540K that left a lasting impression.
Host Jay Leno joined Bruce Meyer, Mayor Sharona Nazarian and Kay Monica Rose to present awards to standout entries. From elegance to style, the show celebrated every automotive personality.
Giving Back to the Community
Beyond the chrome and curves, the event raised money for local first responder funds. Organizers also announced support to restore a 1975 Cadillac ambulance.
That fusion of passion and purpose made the day truly special. It wasn’t just about cars, it was about connection.
Summary
The 1937 Mercedes-Benz 540K Special Roadster didn’t just win Best in Show, it won hearts. At Beverly Hills’ premier car gathering, it proved that automotive design, when done right, becomes timeless.
Disclaimer: Vehicle highlights, awards and details reflect the 2025 Rodeo Drive Concours d’Elegance and may vary at future events.
