Lotus is set to captivate design enthusiasts at Milan Design Week with “The Lotus Theory,” an exhibition exploring the brand’s design DNA through the lens of Digital, Natural, and Analogue principles. This immersive experience showcases the evolution of Lotus design, from the iconic Esprit to the cutting-edge, all-electric Emeya hyper-GT, and the forward-thinking Theory 1 concept car. The exhibition, held at PHYD – Haus of Automotive, provides a unique insight into Lotus’ human-centric design approach and its vision for the future of automotive innovation.
DNA Defined: Lotus’ Design Principles: “The Lotus Theory” revolves around three core principles: Digital, representing the immersive and intelligent user experience; Natural, emphasizing emotional and human-centered design; and Analogue, highlighting Lotus’ continuous pursuit of performance engineering. These principles form the foundation of Lotus’ design philosophy, shaping the brand’s approach to creating vehicles that are both technologically advanced and emotionally engaging. The exhibition provides a deep dive into how these principles translate into the design of Lotus’ current and future models.
From Esprit to Emeya: A Design Evolution: The exhibition showcases the evolution of Lotus design, featuring the celebrated Esprit S1, celebrating its 50th anniversary, alongside the all-electric Emeya hyper-GT. The Emeya, taking center stage, exemplifies Lotus’ commitment to electrification and performance. While specific power and engine specifications for the Emeya are not detailed in the provided information, its designation as a hyper-GT suggests a focus on high-performance electric power, likely featuring advanced battery technology and powerful electric motors. The Emeya is also fitted with Pirelli’s new P Zero E tires, which highlight a focus on performance, sustainability, and efficiency, featuring a high percentage of bio-based and recycled materials. The Theory 1 concept car, also featured, offers a glimpse into Lotus’ future design direction.
Human-Centric Design: Collaboration with Fabio Novembre: Lotus’ collaboration with renowned architect and designer, Fabio Novembre, further emphasizes the brand’s focus on human-centric design. Novembre’s perspective on speed and dynamism, likening design to a race car built to excite and push limits, aligns with Lotus’ performance-driven philosophy. The exhibition space, structured into Context, Practice, and Studio areas, provides visitors with a comprehensive understanding of Lotus’ design process and its application beyond automotive design.
Milan Design Week Experience: Immersive and Engaging: The exhibition, held from April 9-13, includes press sessions, panel discussions, and free access to the Lotus Drivers Club Lounge. Partnerships with Pirelli, Motorskins, and Olivetti enhance the experience, offering engaging insights into cutting-edge technology and innovation. Pirelli’s showcase of the P Zero E tire, a testament to sustainable high-performance mobility, highlights the collaborative effort between Lotus and its partners in pushing the boundaries of automotive design and technology.
Summary:
- “The Lotus Theory” exhibition at Milan Design Week.
- Explores Lotus’ design DNA: Digital, Natural, and Analogue.
- Showcases the Esprit S1, Emeya hyper-GT, and Theory 1 concept.
- Collaboration with Fabio Novembre on human-centric design.
- Pirelli partnership highlighting the P Zero E tire.
- Immersive experience with press sessions, panels, and lounge access.
Disclaimer: Specifications and features are based on preliminary information and are subject to change. Consult Lotus for the latest details.
Source: Lotus
This article was crafted with assistance from Gemini
