Volkswagen Passenger Cars CEO Thomas Schäfer unveiled the brand’s ambitious “Accelerate, Attack, Achieve” plan at a recent works meeting in Wolfsburg, outlining the strategy for the brand’s future up to 2030. A key component of this plan is the development of an affordable entry-level electric vehicle, with a target price of around €20,000. This new model, along with other electric vehicles, will play a crucial role in Volkswagen’s transition to electric mobility.
Volkswagen’s commitment to accessible electric mobility is evident in its plan to introduce an entry-level EV. This vehicle, with its target price of approximately €20,000, aims to make electric vehicles accessible to a broader customer base. The design of this new model was previewed to employees at the works meeting, with a public unveiling planned for early March and the production model’s world premiere scheduled for 2027. Schäfer emphasized the importance of this project, calling it the “Champions League of automobile manufacturing.”
The development of this entry-level EV is part of a larger electric small car family within the Volkswagen Group’s Brand Group Core. This family will include compact electric vehicles based on the next evolution of the MEB platform. The first of these models to reach dealerships will be the production version of the ID. 2all show car in 2026, with a base price of under €25,000.
Volkswagen’s existing presence in the BEV market is substantial. Since the ID. family’s launch in 2019, the brand has sold over 1.35 million ID. vehicles globally, including approximately 500,000 ID.3 models. In 2024 alone, Volkswagen sold 383,100 all-electric vehicles.
The Wolfsburg plant will play a central role in Volkswagen’s electric future. The relocation of Golf production to Mexico will free up space for the production of electric vehicles. Hall 54 will be dedicated to new production processes, with plans to build the electric successor to the Golf and the high-volume electric T-Roc on the SSP platform. This strategic move positions Wolfsburg as the “capital” of Volkswagen’s new all-electric compact class.
The Scalable Systems Platform (SSP) represents the next generation of Volkswagen’s electric vehicle architecture. This platform will be all-electric, fully digitalized, and highly scalable, based on a uniform system architecture. The SSP platform will be crucial for the development of future electric vehicles across the Volkswagen Group.
The “Accelerate, Attack, Achieve” plan outlines Volkswagen’s strategy in three phases:
- Catch Up: Focus on strengthening competitiveness by optimizing costs and strategically expanding the model portfolio.
- Attack: Introduce nine new models by 2027, including the ID. 2all and the entry-level EV.
- Lead: Establish Volkswagen as the technologically leading brand in the volume segment, setting new standards for global mobility.
This comprehensive plan demonstrates Volkswagen’s commitment to electric mobility, with a clear focus on affordability, technological innovation, and the strategic transformation of its production facilities.
Disclaimer: This information is provided for general knowledge and entertainment purposes only. It is not intended as an endorsement or recommendation for any specific vehicle or business strategy. For more information on Volkswagen’s plans, you can refer to their official announcements.
Source: Volkswagen
This article was crafted with assistance from Gemini
