With the year 2025 marking the 40th anniversary of the Toyota Land Cruiser Prado, Arctic Trucks, the renowned specialists in extreme mobility vehicles, have unveiled a groundbreaking new model: the Toyota Land Cruiser 250 / Prado AT37. This vehicle represents a masterful blend of innovation, off-road capability, and Arctic Trucks’ expertise honed over decades.
A Legacy of Excellence
Arctic Trucks’ journey began in 1990 as a special vehicle division of Toyota, forging a partnership that has led to the creation of some of the most capable off-road vehicles in history. The AT37 continues this tradition, combining Arctic Trucks’ deep-rooted expertise with cutting-edge technology.
The Land Cruiser 250 / Prado AT37 was developed in collaboration between Arctic Trucks International in Iceland and the UK, alongside Toyota Africa distributor CFAO. This partnership leveraged Iceland’s legacy in off-road vehicle engineering and the UK’s position as a global hub for automotive innovation. The result is a vehicle engineered to excel across all terrains while maintaining the refinement expected of a daily driver.
Unparalleled Off-Road Performance
At the heart of the AT37’s capability is its namesake: 37-inch BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tires. These are mounted on Arctic Trucks’ retro-inspired “Heritage” forged alloy wheels, which feature a dual-valve design for enhanced flexibility in monitoring and adjusting tire pressures.
The vehicle’s performance is further elevated by a bespoke 2-way adjustable suspension system, developed with Dakar-winning R53 Suspension. This system includes longer-travel coilovers, high-tensile steel shafts, and hydraulic bump stops, all optimized for peak performance during the most demanding off-road conditions. The result is an elevated 40mm ride , increased ground clearance, and a smooth ride both on and off the road.
Reengineering Excellence
To accommodate the larger tires and enhanced suspension, Arctic Trucks completely reprofiled the Land Cruiser’s frame, body, and drivetrain. This meticulous reengineering balances the increased ground clearance with a low center of gravity, ensuring stability and control. A wider track and extended wheelbase further enhance on-road comfort and off-road capability.
Design That Commands Attention
The AT37’s striking design reflects Arctic Trucks’ extreme expedition heritage. The widebody flares feature recessed connections for tire pressure monitoring systems, adding both functionality and an unmistakable aesthetic. Newly contoured mudguards and extended profile side steps enhance the vehicle’s rugged appearance while providing practical benefits.
Distinctive Arctic Trucks badging, interior trims, and premium mats complete the package, while a discreet 2-inch rear multifunction hitch offers adaptability for towing, winching, or even mounting accessories like barbeques or gear carriers.
A Vehicle for Every Terrain
Whether navigating rocky trails, soft snow, or sandy dunes, the Land Cruiser 250 / Prado AT37 offers unmatched mobility. It combines Arctic Trucks’ legendary off-road prowess with Toyota’s engineering excellence, making it a versatile vehicle for work, play, and adventure.
Global Launch and Market Adaptability
As an official Toyota partner, Arctic Trucks plans to launch the Land Cruiser 250 / Prado AT37 in Q2 2025 across Europe, North America, the Middle East, and Africa. Available as a dealership-supplied version or a direct customer conversion, the AT37 is compatible with all engine and transmission options, ensuring flexibility for diverse markets.
CFAO Toyota Sales and Marketing Director Thomas Cogez stated, “This collaboration combines Toyota’s world-renowned engineering with Arctic Trucks’ expertise in extreme off-road vehicles, delivering a next-level driving experience for challenging terrains.”
Specifications
- 37” BFGoodrich All-Terrain or Mud-Terrain tires on Arctic Trucks “Heritage” alloy wheels
- 40mm elevated suspension with 2-way adjustable R53 dampers
- Widebody package with recessed tire pressure system connections
- Extended wheelbase and wider track for improved stability
- Premium Arctic Trucks interior trims and badging
- Discreet 2-inch rear multifunction hitch for versatility
Summary
The Arctic Trucks Toyota Land Cruiser 250 / Prado AT37 is a masterclass in off-road engineering, combining rugged capability with everyday drivability. Designed for those who seek adventure without limits, the AT37 is poised to set new standards in performance and durability.
Source: Arctic Trucks
This article was crafted with assistance from Chatgpt
