Bentley Americas has partnered with world-renowned tattoo artist Keith “Bang Bang” McCurdy to push the boundaries of personalization and artistry in automotive design. The collaboration, celebrated during Miami Art Week 2024, showcases a one-off Bentley featuring UV-activated artwork inspired by Bang Bang’s groundbreaking “Magic Ink” tattoo technology.
Innovation Meets Artistry
Bang Bang, whose tattoos grace some of the world’s most iconic figures, introduces a transformative element to the partnership. His Magic Ink, which reacts to specific wavelengths of light, served as inspiration for the bespoke Bentley design. Bentley Mulliner, known for crafting personalized luxury vehicles, collaborated closely with Bang Bang to create a UV-reactive pattern on a Bentley Bentayga EWB, blending artistry with cutting-edge craftsmanship.
The design transitions from sharp tessellated shapes on the bonnet to fluid ripples along the car’s sides, symbolizing a journey from tension to tranquility. Under ultraviolet light, bold, animalistic artwork emerges, evoking Bentley’s performance-focused Speed range and Bang Bang’s dynamic creative energy.
Art in Motion
As part of Bentley’s third edition of Art in Motion, the collaboration emphasizes the shared values of self-expression and meticulous craftsmanship. “Bentley offers a canvas as luxurious and transformative as my tattoo art,” said Bang Bang. “This project celebrates individuality in motion.”
Mike Rocco, President and CEO of Bentley Americas, adds, “This partnership showcases Bentley’s commitment to blending artistry and innovation, redefining bespoke luxury.”
The Future of Personalization
The collaboration marks just the beginning. In 2025, Bentley and Bang Bang will unveil a bespoke vehicle tailored to a client’s personal stories, offering an unparalleled level of customization. This partnership reimagines the intersection of art and automotive excellence, setting a new standard for individuality and innovation in the luxury space.
Source: Bentley
This article was crafted with assistance from Chatgpt
