Bentley Motors has made a bold new announcement, extending its pioneering Beyond100 business strategy into the next decade. Now known as Beyond100+, this strategic evolution focuses on a transformative journey from 2030 to 2035. With this move, Bentley reaffirms its commitment to becoming a fully electric luxury automaker by 2035, setting the stage for groundbreaking developments in the automotive industry.
Luxury Urban SUV: A New Automotive Segment
A centerpiece of Bentley’s strategy is its first-ever fully electric vehicle (BEV), set to be unveiled in 2026. This model promises to create a new niche in the automotive world—the world’s first true Luxury Urban SUV. Designed, developed, and manufactured at Bentley’s Crewe headquarters, this innovative vehicle will mark the beginning of a decade-long offensive. Every year until 2035, Bentley plans to introduce a new Plug-in Hybrid Electric Vehicle (PHEV) or BEV, reinforcing its position as a leader in luxury electrification.
Expanding the Lifecycle of PHEV Models
While Bentley continues to innovate in the electric vehicle (EV) space, it will also extend the lifecycle of its PHEV models beyond 2030. This ensures that consumers who prefer hybrid technology will still have premium options from Bentley until the full transition to electric in 2035. The Continental GT, Continental GT Convertible, and Flying Spur will now exclusively offer an ultra-performance V8 plug-in hybrid powertrain. The shift also signals the end of an era with Bentley discontinuing its iconic W12 engine after over two decades of production.
A Vision for Sustainable Manufacturing
Beyond100+ isn’t just about transforming Bentley’s product lineup—it also encompasses a sweeping reinvention of the company’s manufacturing facilities. Bentley’s historic Crewe site is being transformed into a cutting-edge ‘Dream Factory,’ leading the charge for sustainable, digital, and flexible production. Already a certified carbon-neutral facility, Crewe is now the focal point for a massive investment in next-generation manufacturing. This includes a new state-of-the-art design center, paint shop, and BEV assembly line.
Leadership Perspective
Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, commented on the company’s vision:
“Four years almost to the day that Bentley initially outlined its Beyond100 strategy, we adapt to today’s economic, market, and legislative environment to initiate a major transformative phase for tomorrow. Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonized future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond.”
This ambitious plan not only guarantees Bentley’s position as a luxury leader in the electric vehicle market but also secures the future of its Crewe site, preserving the craftsmanship, innovation, and heritage that Bentley is known for, as it gears up for the next generation of products and employees.
Summary of Key Announcements:
- Extension of Beyond100 strategy to Beyond100+, with a new focus on 2035.
- The world’s first true Luxury Urban SUV, debuting in 2026.
- A new PHEV or BEV model each year until 2035.
- Exclusive use of V8 plug-in hybrid powertrains for Continental GT, Convertible, and Flying Spur.
- Sustainable investment in Crewe’s ‘Dream Factory’ with a focus on digital, flexible manufacturing.
Source: Bentley
This article was crafted with assistance from Chatgpt
