Toyota returns to the Specialty Equipment Market Association (SEMA) Show in 2024, showcasing a spectacular lineup that celebrates adventure in all its forms. With a commitment to active lifestyles, Toyota’s exhibit invites attendees to explore what’s possible through innovation and customization.
Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, this year’s display features an impressive array of vehicles, including unique specialty builds and various Toyota models enhanced with lifestyle accessories from the expansive Toyota Associated Accessory Products (AAP) portfolio.
Celebrating Performance and Adventure
“At Toyota, we have an unwavering commitment to performance and adventure, no matter where our customers find it,” said Mike Tripp, group vice president, Toyota Division Marketing. “We are passionate about assembling vehicles that fuel and support the lifestyle interests of our customers, and SEMA is the perfect place to show Toyota customers and fans what is possible.”
Toyota’s 2024 SEMA showcase is organized into several interest areas, each narrating unique lifestyle stories. From off-roading to overlanding, camping, tailgating, performance, and track experiences, each section highlights the versatility and capabilities of Toyota vehicles. One standout entry in this year’s SEMA New Product Showcase is the Toyota Racing Development (TRD) Forged Billet Upper Control Arm Kit for the 2003-2024 Toyota 4Runner and the 2007-2014 Toyota FJ Cruiser.
Experience Limitless Possibilities
At the heart of the exhibit, attendees can immerse themselves in a world of limitless possibilities. Featuring vehicles like the Land Cruiser, RAV4, Tundra, and Tacoma, all meticulously outfitted with enhancements from Toyota’s extensive AAP portfolio, the showcase exemplifies how stock vehicles can be transformed into adventure-ready machines.
“This is SEMA, so we have also once again produced some truly amazing, one-of-a-kind vehicle concepts that are sure to thrill our fans!” Tripp added.
Showcasing Innovative Concepts
This year’s Toyota booth features several groundbreaking concepts:
- 4Runner TRD Surf Concept: A tribute to Southern California’s surf culture, merging the rugged charm of the original 4Runner with modern styling and a removable top.
- CALTY Land Cruiser ROX: An open-air adventure vehicle that blends heritage with modern design, reviving the spirit of topless Land Cruisers.
- GR86 Rally Legacy Concept: A fusion of the GR86 body with GR Corolla’s turbocharged powertrain, celebrating Toyota’s rally heritage.
- Ultimate Tailgate Tundra: Transforming the tailgating experience, this Tundra boasts five 55-inch TV screens and a spacious canopy for ultimate game day excitement.
- Toyota RAV-X Concept: Inspired by the Dakar Rally, this radical crossover concept is built for performance-oriented off-road enthusiasts.
- Suprabird Tribute: A modern twist on NASCAR legend Richard Petty’s iconic Superbird, based on a GR Supra, featuring a custom body kit and performance enhancements.
- #84 Tacoma TRD ProRunner Race Concept: Inspired by Baja racing, this Tacoma is reimagined as the ultimate off-road race truck in a rugged, lightning-themed exterior.
- Classic Adventure Cruiser: A build showcasing Toyota’s engineering excellence with a full lift and iconic wheels.
- ’94 Toyota Drift Truck: A vibrant hot pink minitruck that fuses American minitruck culture with Japan’s drift scene.
- Modellista Overland Vision Concept: A sophisticated take on the Land Cruiser, merging style with functionality.
Toyota’s Genuine Accessories are at the core of the show, enhancing performance and lifestyle adventures for each model. The TRD Forged Billet Upper Control Arm Kit, made from forged aluminum, offers increased strength and durability while ensuring optimal performance for 4Runner and FJ Cruiser owners.
Conclusion and Highlights
As Toyota continues to inspire adventure, the SEMA 2024 exhibit showcases the brand’s dedication to enhancing active lifestyles through performance and customization.
Summary of Highlights:
- Location: Central Hall, Booth No. 22200, Las Vegas Convention Center
- Featured Concepts: 4Runner TRD Surf, CALTY Land Cruiser ROX, GR86 Rally Legacy, Ultimate Tailgate Tundra, RAV-X, Suprabird Tribute, #84 Tacoma TRD ProRunner, Classic Adventure Cruiser, ’94 Toyota Drift Truck, Modellista Overland Vision
- Key Features: Unique accessory showcases, TRD Forged Billet Upper Control Arm Kit
- Commitment: Fueling adventure and supporting active lifestyles
Source: Toyota
This article was crafted with assistance from Chatgpt
