Urban Automotive made a grand entrance at SEMA 2024 in Las Vegas, marking the U.S. debut of its highly anticipated Urban Widetrack styling programme for the Range Rover Sport L461. In collaboration with Platinum Motorsport and Lusso Auto Spa & Design, this reveal showcases two of the brand’s most striking and redefined Range Rovers, reflecting the pinnacle of British luxury and craftsmanship.
Urban Automotive, renowned for its bespoke styling and performance modifications, chose the Milltek Corp booth (24313 in Central Hall) to unveil these vehicles to the American audience, elevating its already stellar reputation. The company’s expansion into the U.S. highlights its commitment to providing ultra-luxury modifications to a discerning clientele.
Urban Widetrack Series – A Bold Redefinition
The standout Range Rover Sport L461 at SEMA 2024 boasts the full Urban Widetrack styling package. Built by the esteemed Platinum Motorsport Group in Los Angeles, this model features a bold Borasco Grey finish paired with 24” Urban Vossen UV1-R wheels in Satin Black. Complementing the wheels, the vehicle flaunts intricate 2×2 Twill carbon fibre detailing, exuding an air of both strength and refinement.
The Widetrack programme equips this Range Rover with a carbon fibre bonnet, a restyled carbon fibre front bumper, and a redesigned rear bumper. The addition of a Widetrack arch package and upper rear spoiler enhances its aggressive yet sophisticated stance. Every detail of this build is a testament to Urban Automotive’s precision in design and dedication to crafting vehicles that command attention.
Showcasing British Luxury: The Range Rover L460
Urban Automotive’s display also includes a bespoke Range Rover L460, finished in Ionian Silver. This vehicle, hand-crafted by Lusso Auto Spa & Design in Las Vegas, is another shining example of the brand’s exquisite attention to detail. Equipped with 24” Urban Vossen UV-7 wheels in Silver Matte Clear, along with signature carbon fibre accents, the L460 exudes a unique blend of elegance and performance.
The restyled carbon fibre front bumper and mouthpiece trim overlay on this model further elevate its dynamic aesthetics, ensuring it stands out both on and off the road.
Urban Automotive’s U.S. Expansion: A Growing Celebrity Clientele
Urban Automotive’s U.S. expansion has gained serious traction, particularly among high-profile clients. TV personalities such as Scott Disick and Kim Kardashian have embraced the brand’s bespoke modifications, with Urban’s work on models like the Rolls-Royce Ghost and Range Rover L460 becoming status symbols in their own right.
Simon Dearn, founder of Urban Automotive, expressed his excitement about the company’s entry into the U.S. market. “Bringing Urban’s Widetrack styling programme to the U.S. is a great achievement for us and we believe it will strongly resonate with the crowds here,” he said. “SEMA provides the ideal platform to showcase our commitment to precision, design, and exclusivity.”
Through its exclusive partnership with Milltek Corp, Urban Automotive’s products are now available to U.S. customers, expanding access to their premium range of British styling solutions.
Urban Uncut – Behind the Scenes
For those unable to attend SEMA in person, Urban Automotive will release a behind-the-scenes video of the event in its weekly YouTube series, Urban Uncut. The video will go live on Friday, November 8th at 5:30 PM GMT.
Urban Automotive Range Rover Sport (L461 Series) Styling Programme: At a Glance
- Exterior Styling:
- Carbon fibre front bumper and bonnet
- Widetrack arch package
- Rear spoiler and redesigned rear bumper
- 24” Urban Vossen UV1-R wheels
- Optional Features:
- Milltek Sport performance exhaust
- Carbon fibre detailing and door sills
Source: Urban Automotive
This article was crafted with assistance from Chatgpt
