Mercedes-Benz USA (MBUSA) marked a significant milestone—130 years in motorsports—by hosting its second Race Day experience in downtown Austin, Texas, during the 2024 United States Grand Prix weekend. Held at the iconic Jo’s Coffee on South Congress Avenue, the two-day event drew in approximately 6,000 attendees, including fans, customers, and special guests.
The Race Day experience featured a surprise appearance by Kimi Antonelli, Mercedes-AMG PETRONAS F1 Team Junior Driver, who engaged with fans and shared his excitement about joining the Formula 1 driver lineup in the upcoming season. Attendees were treated to a display of AMG’s finest, including the Mercedes-AMG F1 W15 Formula 1 car, alongside models like the AMG GT 63, AMG GT3 ‘RAW SPEC’, and AMG SL 63 S E PERFORMANCE.
Interactive activities, including Formula 1 simulators and exclusive merchandise raffles benefiting Safe Kids Worldwide, added to the excitement, continuing MBUSA’s tradition of connecting with fans through immersive events.
This celebration follows MBUSA’s successful Race Day watch party in Atlanta earlier this year, furthering the brand’s commitment to motorsport and fan engagement. Under the banner “Defining Motorsport since 1894,” Mercedes-Benz remains a leader in racing excellence, from Formula 1 to GT racing and Esports.
Source: Mercedes-Benz
This article was crafted with assistance from Chatgpt
