Audi is celebrating a significant milestone, marking 75 years of automotive excellence at its Ingolstadt site. This anniversary commemorates the founding of Auto Union GmbH on September 3, 1949, a pivotal moment that laid the groundwork for Audi’s journey from post-war reconstruction to becoming a global automotive leader.
A New Beginning in Ingolstadt
The story began shortly after World War II when former employees of Auto Union AG, originally based in Saxony, established a central spare parts warehouse in Ingolstadt in 1945. By September 3, 1949, Auto Union GmbH was officially founded, marking the rebirth of the company in West Germany. The first vehicles produced, including the DKW F 89 Schnelllaster and the DKW RT 125W motorcycle, played crucial roles in the post-war recovery, offering reliable and affordable mobility to a nation in need.
Commemorative Events in Ingolstadt
To honor this historic occasion, Audi Tradition is hosting a series of events. These celebrations begin with a lecture at the Audi museum mobile on September 3, where Ralf Friese, Audi Tradition’s company historian, will discuss the early challenges and successes of Auto Union in Ingolstadt.
The festivities continue on Saturday, September 7, during the Night of the Museums at the Audi museum mobile. Visitors can enjoy performances by the Audi Big Band, acrobatic displays, and special guided tours. A go-kart course on the Audi Piazza adds an interactive element to the evening.
A Day of Festivities on Josef-Strobl-Platz
On Sunday, September 8, the celebrations move to Josef-Strobl-Platz in downtown Ingolstadt. Visitors can immerse themselves in Audi’s rich history with rides in vintage Schnelllaster vans, city tours exploring Auto Union’s legacy, and a display of iconic vehicles from the company’s early years in Ingolstadt. The Audi Philharmonic Wind Orchestra will provide a musical backdrop, ensuring a lively and memorable celebration.
A Legacy of Innovation
As Audi reflects on 75 years in Ingolstadt, the celebrations highlight the brand’s enduring commitment to innovation, quality, and community. From its humble beginnings in a post-war landscape to its current status as a symbol of luxury and performance, Audi’s journey is a testament to the spirit of perseverance and creativity that continues to drive the brand forward.
Source: Audi
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