The 2026 Maserati MCPURA is set to make its Italian debut at the Turin Auto Show, running from 26 to 28 September 2025. Both coupé and Cielo cabrio versions will be on display. The Cielo cabrio adds a retractable electrochromic roof, offering a mix of open-air experience and Maserati’s iconic design language.
Turin Auto Show Prepares for Maserati Highlight
This year, Turin’s Piazza Reale will host the MCPURA alongside other automotive icons. Maserati will present the car as a showcase of Italian craftsmanship and performance, emphasizing its connection to Modena’s Motor Valley. Attendees can expect an immersive experience with a parade planned through Turin’s historic streets.
MCPURA Coupé and Cielo in Ai Acqua Rainbow
Both versions will be featured in the bespoke Ai Acqua Rainbow finish. The coupé receives a matte treatment, while the Cielo cabrio is glossy. Maserati’s Fuoriserie program allows clients to customize colors and finishes, providing unique one-of-one vehicles.
Engine and Performance Highlights
The MCPURA is powered by a 630-hp Nettuno V6 with patented pre-chamber technology. Combined with a lightweight carbon fiber monocoque, the car weighs under 1,500 kg, giving a best-in-class power-to-weight ratio of 2.33 kg per horsepower. Maserati tuned the chassis for precision handling and agile acceleration.
Italian Craftsmanship on Display
Every MCPURA is produced entirely in Modena, including assembly, painting, and bespoke finishing touches. The debut emphasizes Italian attention to detail, from carbon fiber panels to the cabin’s interior craftsmanship.
Turin Parade and Event Highlights
The show will feature a grand parade on 27 September, starting at Reggia di Venaria and ending in Piazza San Giovanni. Maserati Forza Torino customers will join the procession, including GranTurismo and MC20 models. The parade demonstrates Maserati’s tradition and the excitement surrounding the MCPURA’s Italian debut.
Interior and Driver-Focused Design
Inside, the MCPURA blends minimalist luxury with ergonomic design. Performance-oriented seating and the Cielo’s electrochromic roof enhance both comfort and driving experience. Maserati balances aesthetics with usability for drivers and passengers.
Summary
The 2026 Maserati MCPURA is preparing for its Italian debut at the Turin Auto Show. Coupé and Cielo versions showcase 630-hp Nettuno V6, carbon fiber monocoque, and Ai Acqua Rainbow finish, demonstrating Maserati’s blend of performance and Italian craftsmanship.
Disclaimer: Content on this site is for informational purposes only. Vehicle specs, pricing, and availability may change. Always verify details with official sources before making decisions. Opinions are those of the authors.
Source: Maserati
