Choosing a Jeep has always meant more than picking a capable off-roader. The 2026 Jeep Wrangler and Gladiator Reign prove that style is part of the experience. The bold purple finish returns to the lineup, giving buyers the chance to stand out on the road and trail.
The comeback of Reign Purple
Reign first appeared on the Jeep Wrangler in 2018. It made a return in 2023 and has now been reintroduced for the 2026 model year. This time, the shade expands beyond the Wrangler, making its first appearance on the Gladiator pickup.
2026 Jeep Wrangler and Gladiator Reign availability
The Reign finish is available across the full 2026 Wrangler lineup. Buyers can also opt for it on the Gladiator, marking the debut of the color on this model. Exact availability depends on trim levels, as Jeep continues to allow customers to match personality with practicality.
Style with a purpose
Color choices play an important role in how drivers connect with their vehicles. The Reign finish stands out with its bold purple tone, offering a distinctive look while still keeping the rugged appeal both models are known for. It reflects Jeep’s focus on personalization straight from the factory.
Adventure with individuality
The Wrangler and Gladiator already deliver on off-road strength and utility. Now, with the Reign color, they also make a statement in everyday settings. Jeep has been known to experiment with expressive finishes, and this addition gives buyers a chance to showcase individuality without aftermarket changes.
Final thoughts
The 2026 Jeep Wrangler and Gladiator Reign show how even a color can shape the personality of a vehicle. With its return, Jeep once again balances heritage with fresh options, offering drivers more ways to make their SUVs and trucks stand out.
Disclaimer: Content on this site is for informational purposes only. Vehicle specs, pricing, and availability may change. Always verify details with official sources before making decisions. Opinions are those of the authors.
Source: Stellantis
