The 1968 Mercury Cougar XR-7 GT-E stands as a remarkably rare and potent example of American luxury muscle. This limited-production model combined the Cougar’s sophisticated styling with an uncompromised performance package. For enthusiasts, the 1968 Mercury Cougar XR-7 GT-E represents a fascinating blend of elegance and raw power, making it a highly coveted collector’s item today. It truly was a unique offering in its time.
The Cougar’s Leap into Performance
Mercury launched the Cougar in 1967 as a more upscale, refined alternative to the Ford Mustang. It quickly established itself with its distinctive styling and “cat-like” sequential taillights. Building on this success, Mercury aimed to infuse even more performance into the Cougar line. This ambition led to the creation of truly special variants. Indeed, the GT-E was the pinnacle.
The XR-7: Luxury Meets Sport
Before the GT-E, the XR-7 trim already signified luxury and sportiness within the Cougar line. It offered a more opulent interior with leather upholstery, simulated wood trim, and a full set of gauges. The XR-7 aimed to appeal to buyers who desired both comfort and spirited driving. This provided the perfect foundation. Therefore, Mercury built the GT-E upon this refined platform.
The GT-E: Unleashing Raw Power
The GT-E option, introduced for 1968, was where the Cougar truly unleashed its wild side. This package was all about extreme performance, designed to make the Cougar a serious contender on the street and strip. It transformed the Cougar from a stylish cruiser into a bona fide muscle car. Only a handful were ever produced.
Engine Specifications and Unbridled Might
At the heart of the 1968 Mercury Cougar XR-7 GT-E was one of two legendary engines. Most GT-Es were equipped with the formidable 427 cubic inch “W-Code” V8, officially rated at 390 horsepower. However, a select few received the even rarer 428 Cobra Jet V8, conservatively rated at 335 horsepower but known to produce much more in reality. Both engines provided immense torque and blistering acceleration. Paired with a heavy-duty C6 automatic transmission, these Cougars could run the quarter-mile in the low 13-second range. The raw power was truly exhilarating.
Distinctive Styling and Subtle Hints
While the GT-E was a performance monster, its exterior modifications were surprisingly subtle. This allowed it to maintain the Cougar’s sophisticated aesthetic. However, keen eyes could spot the visual cues that set it apart from other Cougars. These small details signaled its underlying power. Indeed, it possessed an understated ferocity.
Visual Cues of a Performance Predator
The 1968 Mercury Cougar XR-7 GT-E featured a unique power-dome hood, designed to clear the larger engine. It also sported specific GT-E badging on the grille and fenders. A blacked-out grille with horizontal bars further distinguished it. Additionally, special styled steel wheels were part of the package. These subtle hints conveyed its extraordinary capabilities without being overtly flashy. Its design remains a perfect balance.
Rarity and Collectibility: A Coveted Classic
The 1968 Mercury Cougar XR-7 GT-E is one of the rarest and most desirable Mercury muscle cars ever produced. Only an estimated 357 units were built with the 427 engine, and even fewer with the 428 Cobra Jet. This extreme scarcity drives its high demand among collectors today. Finding one is a true treasure hunt.
Why the GT-E Commands Such Respect
The combination of its limited production, luxurious XR-7 trim, and powerful big-block engines makes the 1968 Mercury Cougar XR-7 GT-E a highly prized classic. It represents a unique moment in Mercury’s history where they ventured into the upper echelons of muscle car performance. Its blend of comfort, style, and raw power continues to captivate enthusiasts. This feline icon truly stands apart.
The 1968 Mercury Cougar XR-7 GT-E is an automotive legend, a testament to Mercury’s ambition to combine luxury with high-octane performance. Its rarity and powerful engine options ensure its place as one of the most significant and sought-after muscle cars of its era. It continues to roar with an unmatched blend of sophistication and brute force.
Disclaimer: Vehicle specifications and production figures are based on historical data and may vary.
Source: Ford Heritage Vault
