The 1951 Mercury Custom Coupe known as The Widow stands as a towering achievement in the world of custom automotive design. Originally built by the legendary Joe Bailon in the 1970s, this vehicle represents his most extensive work on the Mercury platform. It underwent a professional restoration in the late 1990s to preserve every original panel and modification. Seeing this car in person is like stepping into a gallery of mid-century custom culture. It remains a definitive example of the lead sled movement’s peak.
Joe Bailon’s Radical Bodywork and Design
The silhouette of this coupe is defined by a dramatic four-inch top chop and the removal of the B-pillars. Bailon extended the hood with snorkel scoops and a peaked center line for a more aggressive forward lean. The fenders were also extended and peaked to house frenched headlights that blend seamlessly into the body. Extended quarter panels were hand-fabricated from thick 16-gauge sheet metal to create a integrated lower spoiler. This level of metalwork showcases the dedication required to build a world-class show car.
Masterful Paint and Exterior Finishes
Larry Watson’s original vision lives on through a high pearl metallic finish from the House of Kolor. The two-tone scheme uses Raspberry Red and Candy Apple Red to emphasize the deep curves of the body. A Sherwin-Williams urethane clear coat provides a glass-like depth that shines under any lighting condition. Custom fabricated wheels fitted with 1956 Cadillac hubcaps add a touch of classic luxury to the stance. Diamond Back whitewall radial tires provide a perfect period-correct finish to the exterior.
Adjustable Stance and Custom Interior Details
The Widow features an adjustable ride height system using hydraulic cylinders at each corner for a perfect show stance. Inside, the cabin is swathed in custom Burgundy wide-roll upholstery that matches the handcrafted dashboard. Matching door panels and a tilt steering column modernize the driving experience without sacrificing the vintage aesthetic. Original dual Appleton teardrop spotlights sit prominently on the exterior, serving as a signature custom touch. Stewart-Warner gauges provide accurate data while maintaining the classic look of the cockpit.
Performance Specifications and Engine Detail
This custom is powered by a 255 CI V-8 engine equipped with iconic Edelbrock flathead cylinder heads. A Tri-Power carburetion setup ensures the engine breathes effectively while providing a stunning visual centerpiece. The engine bay is decorated with twelve chrome panels designed specifically to reflect the polished flathead. Power is sent through a rebuilt C4 automatic transmission for smooth and effortless cruising. This mechanical setup balances traditional hot rod performance with the reliability needed for show tours.
Summary of the Widow Mercury Build
This 1951 Mercury Custom Coupe is far more than just a modified vintage car. It is a piece of rolling history that outscored the famous Hirohata Mercury in recent national judging. Every modification serves to enhance the original lines while creating something entirely new and evocative. From the Bailon chrome grille to the full-length taillight openings, the craftsmanship is simply undeniable. It represents a rare opportunity for a collector to own a verified masterpiece from the golden age of customizing.
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Source: mecum.com
