The 1940 Packard 110 Touring stands as a pinnacle of pre-war American luxury, representing an era where elegance and presence were the primary automotive currencies. Known affectionately as the Wedding Car, this specific example underwent a comprehensive $50,000 frame-up, bare-metal restoration completed in 2012. It successfully blends the unmistakable Art Deco aesthetic of the early 1940s with strategic modern upgrades designed for reliability and passenger comfort. Prepared to cross the block at Harrisburg 2026, this Packard offers a rare opportunity to own a piece of rolling history that remains as functional as it is beautiful.
Lexus White Paintwork and Art Deco Silhouette
The visual character of this Packard is defined by its towering vertical grille and the swept-back lines of the Touring body style. During its restoration, the car was finished in a stunning 2012 Lexus White paint, a choice that modernizes the classic aesthetic while highlighting its graceful curves. Special chrome headlights and gleaming brightwork accentuate the front end, while the silhouette remains a testament to Packard’s mid-century design dominance. New glass and rubber seals were installed to ensure the cabin remains weather-tight and quiet. It retains the dignified presence that made Packard the preferred choice for high-society events and celebratory processions throughout the mid-20th century.
Custom Leather Cabin and Hidden Modern Comforts
Inside, the cabin offers a unique dual-zone luxury experience that bridges the gap between custom tailoring and original charm. The front seats feature custom Beige leather upholstery, while the rear compartment stays faithful to tradition with new original-style wool fabric. A meticulous faux woodgrain finish has been applied to the dash and garnish moldings, complemented by a fresh headliner and new carpets. Perhaps the most significant upgrade is the air conditioning system, which is discreetly mounted in the trunk to maintain the dashboard’s period-correct appearance. This thoughtful integration allows passengers to enjoy a climate-controlled environment without disrupting the vintage Art Deco atmosphere.
Inline Six Power and Seamless Automatic Driving
Performance has been enhanced through the installation of a 1976-vintage 250 CI inline 6-cylinder engine, a unit known for its smooth operation and ease of maintenance. This mechanical heart produces 105 hp / 106 PS and 185 lb-ft / 251 Nm, providing reliable motivation for the heavy steel bodywork. Power is routed through an automatic transmission, transforming this pre-war classic into an approachable and effortless cruiser for modern traffic conditions. The engine bay reflects the same level of detail as the exterior, ensuring that the mechanical components are as presentable as they are functional. It delivers a serene driving feel that prioritizes graceful momentum over raw speed.
| Specification | Detail |
|---|---|
| Engine | 250 CI Inline-6 (1976 Vintage) |
| Transmission | Automatic |
| Exterior Color | 2012 Lexus White |
| Interior Color | Beige Leather / Wool |
| Restoration | Frame-up Bare Metal (2012) |
Investment Potential and The Wedding Market Niche
In the specialized market for pre-war American classics, the Packard 110 remains a high-value entry due to its prestige and engineering quality. While it faces competition from contemporary Cadillac and LaSalle models, the Packard’s reputation as a “Wedding Car” gives it a unique selling point for commercial or event-based collectors. The extensive $50,000 restoration investment ensures that much of the heavy lifting regarding maintenance and cosmetic upkeep has already been addressed. For the investor, this vehicle represents a turnkey asset that is capable of generating revenue in the event industry or serving as a standout centerpiece in a private collection of luxury automobiles.
Reliable Legacy and Restored Perfection
This 1940 Packard 110 Touring is more than just a vintage sedan; it is a meticulously preserved artifact of American luxury culture. The combination of its 2012 bare-metal restoration and the reliable Chevrolet-sourced powertrain makes it an ideal candidate for long-distance touring or professional event use. With its modern Lexus paint and trunk-mounted air conditioning, it addresses the common shortcomings of pre-war ownership without sacrificing its historical soul. As it prepares for the Harrisburg 2026 auction, the car stands as a testament to the enduring legacy of the Packard marque. It is a refined, reliable, and remarkably beautiful machine ready for its next long-term steward.
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Source: mecum.com
